It is 1980 in Manhattan's SoHo, a few acres of industrial decay, gentrification just beginning. George Maciunas, founder of the neo-Dada Fluxus art movement, has been fixing up these loft buildings, living in them, starting co-ops, selling units to other artists
Jules and Marcus Benson are a pair of fraternal twins who dress in identical Edwardian Mens' suits. She is attorney and mastermind. He, a would-be art collector with the gift of silver tongue, is the pitch man. Their scheme is to take control of FluxHouse, home to Maciunas and other Fluxus artists, and much more.
Their first purchase is a work by Seven Death. They overpay for it and, as they go to hang it, suddenly die. Seven gives them each a clock which brings them back to life with seven minutes to live. They bequeath all to Fluxus and Seven resets their clocks to seven hours. They retract the bequest.
Posing as wealthy patrons, they manage to acquire more and more of Fluxus and get longer lifespans: seven days, seven months. Their lives become completely tangled in the lives of the artists until they are unmasked. Seven takes away the life-times they had gained. Finally, then, they really understand the harm they have done, become actual benefactors and marry into the movement.